Fall Color Trends: Earthy Tones + Muted Palettes
As the temperature drops and the leaves start to change, so does our wardrobe—and not just because we’re adding more layers. Fall is the season of texture, tone, and personality. It's a reset button on the fashion calendar, and every year, we lean into deeper, richer, and more grounded hues. This year, earthy tones and muted palettes are at the forefront. It’s about understated style, clean lines, and color stories that tell more than just what’s trending. These shades don’t shout, but they definitely speak volumes. And brands are leaning into that narrative, creating fall collections rooted in comfort, quality, and intention. Whether you're into sneaker culture or refined workwear silhouettes, there's one thing in common: color matters. Let's dive into the hues defining this season and how FEATURE is helping you own the look with private-label pieces like the Courbet Tee, Wentworth Shirt, and the Louis Work Pant. Trend Breakdown: Earthy Tones Dominate Let’s talk about the stars of the season: earthy tones. These are colors derived from the natural world—think clay, sand, moss, stone, and wood. They’re organic, rich, and incredibly flattering on all skin tones. What makes these shades so wearable is their neutrality. They act as the perfect foundation for layering or color-blocking, and they give off a cool, effortless vibe. No need to overthink it—an olive work pant or a camel-toned hoodie speaks volumes with minimal effort. Brands are tapping into this trend by introducing updated takes on traditional silhouettes. For example, the Louis Work Pant from FEATURE’s private label reimagines utility wear with a tailored fit for everyday Fall wear. Muted Palettes and Understated Sophistication Muted palettes are the next level of fall color evolution. While earthy tones lean natural, muted shades lean modern. These colors—dusty rose, faded navy, soft slate—bring a softness to streetwear that’s often dominated by high-contrast pieces. We’ve seen a growing demand for pieces that feel refined but still maintain that everyday edge. It’s about finding the balance between casual and curated. The Wentworth Shirt, with its classic flannel finish and warm colorways, checks both boxes. Muted palettes also bring a sense of refinement to everyday wear. They offer a clean, elevated approach that still feels relaxed and approachable—something we value deeply at FEATURE. These tones let the quality of the garment speak for itself. Whether it’s the texture of a heavyweight tee or the drape of a well-constructed overshirt, muted colors give space for thoughtful design to shine through. It’s not about standing out for attention—it’s about standing out with intention.
As the temperature drops and the leaves start to change, so does our wardrobe—and not just because we’re adding more layers. Fall is the season of texture, tone, and personality. It's a reset button on the fashion calendar, and every year, we lean into deeper, richer, and more grounded hues.
This year, earthy tones and muted palettes are at the forefront. It’s about understated style, clean lines, and color stories that tell more than just what’s trending. These shades don’t shout, but they definitely speak volumes. And brands are leaning into that narrative, creating fall collections rooted in comfort, quality, and intention.
Whether you're into sneaker culture or refined workwear silhouettes, there's one thing in common: color matters. Let's dive into the hues defining this season and how FEATURE is helping you own the look with private-label pieces like the Courbet Tee, Wentworth Shirt, and the Louis Work Pant.
Trend Breakdown: Earthy Tones Dominate
Let’s talk about the stars of the season: earthy tones. These are colors derived from the natural world—think clay, sand, moss, stone, and wood. They’re organic, rich, and incredibly flattering on all skin tones.
What makes these shades so wearable is their neutrality. They act as the perfect foundation for layering or color-blocking, and they give off a cool, effortless vibe. No need to overthink it—an olive work pant or a camel-toned hoodie speaks volumes with minimal effort.
Brands are tapping into this trend by introducing updated takes on traditional silhouettes. For example, the Louis Work Pant from FEATURE’s private label reimagines utility wear with a tailored fit for everyday Fall wear.
Muted Palettes and Understated Sophistication
Muted palettes are the next level of fall color evolution. While earthy tones lean natural, muted shades lean modern. These colors—dusty rose, faded navy, soft slate—bring a softness to streetwear that’s often dominated by high-contrast pieces.
We’ve seen a growing demand for pieces that feel refined but still maintain that everyday edge. It’s about finding the balance between casual and curated. The Wentworth Shirt, with its classic flannel finish and warm colorways, checks both boxes.
Muted palettes also bring a sense of refinement to everyday wear. They offer a clean, elevated approach that still feels relaxed and approachable—something we value deeply at FEATURE. These tones let the quality of the garment speak for itself. Whether it’s the texture of a heavyweight tee or the drape of a well-constructed overshirt, muted colors give space for thoughtful design to shine through. It’s not about standing out for attention—it’s about standing out with intention.
