Melbourne Race Week 2026: Full Culture Kings Event Guide

  Melbourne Race Week 2026 is not just about race cars flying around Albert Park. It is a full week takeover of speed, style and serious main character energy. From 23 February to 8 March, Culture Kings is running a stacked schedule across Melbourne and Chadstone. Think Atlassian Williams F1 Team show cars, racing simulators, the latest merch, exclusive appearances, and a launch party that sets the tone for race week. If the group chat is asking what’s on for Melbourne Race Week 2026, this is the cheat sheet. ATLASSIAN WILLIAMS F1 TEAM SHOW CAR DISPLAY ????️ See a Williams show car up close. No barriers. No tickets. Just pure motorsport heritage parked inside the store. Date: 23 February to 28 February Time: During store trading hours Location: Culture Kings Melbourne What: Public show car display Perfect pre race content. Yes, the fit pic will go crazy. ATLASSIAN WILLIAMS F1 TEAM RACING SIMULATORS ???? Fastest lap challenge. Bragging rights. Real competition energy. Two locations. One mission. Set the pace. Chadstone Date: 1 - 8th March Time: During store trading hours Location: Culture Kings Chadstone Russell St Melbourne Date: 1 -  8th March Time: During store trading hours Location: Culture Kings Melbourne What: Open to public racing simulators with fastest lap challenge If driving a race car is not on the vision board yet, this is the closest it gets. It is giving podium energy before the podium even happens. LUKE BROWNING IN STORE APPEARANCE ???? The reigning FIA Formula 3 Champion and current Williams reserve driver pulls up for race week. Date: Friday 6 March Time: 7:00pm to 8:30pm Location: Culture Kings Melbourne What: meet and greet and Q&A session Next gen talent. In store. During Melbourne Race Week 2026. Clear the calendar.

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Melbourne Race Week 2026: Full Culture Kings Event Guide

 

Melbourne Race Week 2026 is not just about race cars flying around Albert Park. It is a full week takeover of speed, style and serious main character energy.

From 23 February to 8 March, Culture Kings is running a stacked schedule across Melbourne and Chadstone. Think Atlassian Williams F1 Team show cars, racing simulators, the latest merch, exclusive appearances, and a launch party that sets the tone for race week.

If the group chat is asking what’s on for Melbourne Race Week 2026, this is the cheat sheet.

ATLASSIAN WILLIAMS F1 TEAM SHOW CAR DISPLAY ????️

See a Williams show car up close. No barriers. No tickets. Just pure motorsport heritage parked inside the store.

  • Date: 23 February to 28 February

  • Time: During store trading hours

  • Location: Culture Kings Melbourne

  • What: Public show car display

Perfect pre race content. Yes, the fit pic will go crazy.

ATLASSIAN WILLIAMS F1 TEAM RACING SIMULATORS ????

Fastest lap challenge. Bragging rights. Real competition energy.

Two locations. One mission. Set the pace.

  • Chadstone

  • Russell St Melbourne

  • What: Open to public racing simulators with fastest lap challenge

If driving a race car is not on the vision board yet, this is the closest it gets. It is giving podium energy before the podium even happens.

LUKE BROWNING IN STORE APPEARANCE ????

The reigning FIA Formula 3 Champion and current Williams reserve driver pulls up for race week.

  • Date: Friday 6 March

  • Time: 7:00pm to 8:30pm

  • Location: Culture Kings Melbourne

  • What: meet and greet and Q&A session

Next gen talent. In store. During Melbourne Race Week 2026.

Clear the calendar.

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