Official Look: EA Sports x Nike Air Max 90 “Play Like Mad”

As the new football season approaches, EA Sports and Nike have teamed up to release a special edition Nike Air Max 90 “Play Like Mad” colorway to celebrate the launch of Madden ’24.

The EA Sports x Nike Air Max 90 “Play Like Mad” features a Velvet Brown, Black, Game Royal, University Red, and Cacao Wow color scheme throughout its mixed-material construction. The shoe features a Dark Brown smooth leather base with textured Brown overlays mimicking a pigskin football. The game’s “Play Like Mad” slogan is embossed into the Chocolate Brown mudguard.

The shoe is highlighted with Royal Blue and Red contrasting accents, nodding to the colors of the NFL’s official logo. EA Sports branded tongue labels and NFL insoles complete the design. The shoe will also come housed in special packaging, marking the offering’s limited run. 

EA SPORTS X NIKE AIR MAX 90 “PLAY LIKE MAD” RELEASE INFO

The EA Sports x Nike Air Max 90 “Play Like Mad” is expected to release in the upcoming weeks at select Air Max retailers and SNKRS. The retail price tag is set at $140 USD. Madden ’24 is officially due out for game consoles on August 18th, 2023, suggesting a release date for the Air Max 90 “Play Like Mad” could be around that time.

EA Sports x Nike Air Max 90 “Play Like Mad”
Color: Velvet Brown/Black-Game Royal-University Red-Cacao Wow
Style Code: FN1870-200
Release Date: 2023
Price: $140

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