RAFFLE LIVE: Concepts x New Balance 997 “Montage” Releases in December

UPDATE 12/9/25: CNCPTS raffle for their “Montage” NB 997 is now live HERE. Entries will no longer be accepted at 12pm EST December 10th. Pairs will also release online on a FCFS basis on December 12th, 2025.

ORIGINAL STORY:

Concepts and New Balance are back with another special collaboration to close out the year. Their latest work focuses on the 997 runner, dressing the shoe in a greyscale palette for the “Montage” edition, coming soon.

Concepts is one of the best collaborators when it comes to holiday releases. Each year, Deon Point and the rest of the team have a special release around the holiday season, usually relating to Christmas or other December-related ideas, though not strictly so. In the past, they’ve teamed up with Nike on an array of Dunks, including Christmas print styles or their legendary Lobster colorways. Last year, they turned to New Balance to release champagne-inspired pairs of the 740 ahead of new years.

This week, Concepts unveiled their latest work with New Balance, set to arrive just in time for the end of the year. Their new project features the 997, an iconic silhouette they’ve worked on plenty of times in the past. While the exact details of the story behind this pair are currently unknown, they showed off the new “Montage” style in a special IG video campaign. The model sports a mostly neutral color scheme, starting with a light grey toe box, dark grey midfoot area, and black heel sections. Bright color accents are sprinkled in in gold, yellow, and pink, with red CNCPTS branding across the heels, and a yellowed midsole to complete the look.

CONCEPTS X NEW BALANCE 997 “MONTAGE” RELEASE INFORMATION

The latest project from Boston’s CNCPTS and New Balance has been officially scheduled for release, arriving next week on December 11th, 2025. This date is for the online release, though a raffle will be held on December 9th for in-store pick-up in Boston and NYC. The 997 is the star of this release, dressed in a palette of neutral tones with some bright accents for the “Montage” theme. Pricing is currently unknown for this release.

CNCPTS x New Balance 997 “Montage”
Color: Grey/Black/Yellow/Multicolor
Style Code: U997CNP
Release Date: December 12th, 2025
Price: $220

Check out the early images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts. 

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