thisisneverthat x New Balance 550 “Brown” September 7th

New Balance has collaborated with the underground South Korean streetwear label thisisneverthat to revamp its iconic ’80s basketball shoe, the 550. The partnership introduces a comprehensive collection that includes both apparel and footwear, featuring three distinct color options. Among these choices, there is an eye-catching “Brown” colorway set to be released soon.

Adding a fresh twist to the classic silhouette, the New Balance 550 boasts a rugged canvas material in a versatile Dark Brown shade. Accentuating the utilitarian vibe, cracked Black leather forms the iconic “N” insignia. Furthermore, thisisneverthat’s branding is elegantly incorporated on the tongue label and heel. To complete the stylish two-tone design, Black elements extend to the laces, inner lining, and rubber sole.

Take a look at the accompanying photos to witness the remarkable aesthetics of this collaboration. Keep an eye out for the exclusive thisisneverthat x New Balance 550 “Brown” release on September 7th. It will be available at thisisneverthat, select New Balance retailers both in-store and online, as well as on NewBalance.com. Stay tuned for further updates on this exciting collaboration.

In summary, the partnership between New Balance and thisisneverthat marks an impressive fusion of streetwear aesthetics with a classic silhouette, delivering a remarkable collection that will undoubtedly captivate sneaker enthusiasts and fashion-forward individuals alike. Don’t miss your chance to grab a pair of these unique sneakers and elevate your style to new heights.

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UPDATE 8/30: New Balance confirms September 7th launch via NewBalance.com.

Photos: TheHipStore

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