Take a Look Inside HOKA's New London-Based Flagship Store

HOKA has just opened the doors to its first-ever retail location in Europe, heading to Shaftesbury Capital’s Covent Garden, London.The 1750 sq. ft store unveils the brand's new design concept for the first time, blending modern design with natural elements that encapsulate the brand's heritage. Additionally, the store's interior will feature interactive displays that tap into HOKA's ethos of joyful movement and commitment to activity and motion for all.Featuring a dedicated community area on the lower ground floors, HOKA will offer an innovative brand experience for consumers, allowing them to immerse themselves in the brand and connect with HOKA ambassadors, elite athletes, and product experts. In this space, HOKA will offer yoga classes, wellness services, equipment repair, local events and runs, educational talks, workshops, and panel discussions.This lineup of activities kicks off with the launch of the HOKA run club, which aims to bring people together over their shared love of movement. Encouraging runners of all abilities to join, guests can also test the latest HOKA shoes, meet HOKA athletes and experts, and also enjoy live music whilst taking home customized gifts.You can take a closer look inside HOKA's new London flagship store above and it's open now at 2-3 James Street, Covent Garden, London, WC2E 8BH.In other footwear news, check out Drake's latest NOCTA sneaker.Click here to view full gallery at Hypebeast