Extra Butter x adidas SC Premiere “Cableknit 2.0” Releases November 2023

In celebration of India hosting the Cricket World Cup, Extra Butter has teamed up with adidas to draw inspiration from Cricket’s rich sporting heritage. This sport, known for its dignity, has influenced luxury fashion and sophisticated style. They’ve created a limited edition SC Premiere to go along with Extra Butter’s “Cableknit” private label cut & sew collection.

The “Cableknit 2.0” is inspired by cricket’s heritage and its timeless style, which has made its mark in luxury and fashion. There are hidden elements that tie the shoe to India, such as the first appearance of the adidas name in Hindi on the upper, the years when India won the Cricket World Cup, and a few other surprises. Alongside the shoes, there’s a range of matching clothing, including a club blazer, pants, vest, full-sleeve Cableknit sweater, t-shirts, and hats.

Extra Butter Creative Director Bernie Gross, in expressing his excitement, said, “I really enjoyed delving into Cricket, a sport I knew very little about. Witnessing the passion of people in India for this sport has made me pay more attention to it.”

The Extra Butter x adidas SC Premiere “Cableknit 2.0” will be available at Extra Butter India on November 4th for 13,500 INR, marking a unique celebration of cricket’s heritage in the world of fashion and sport.

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