DTLR’s Connection With HBCUs Represented By Their New Balance 1000 Collaboration

Since 2001, Maryland-based sneaker chain DTLR has been committed to uplifting Historically Black Colleges and Universities through community outreach events. Now, that commitment manifests in... © Sneaker News, 2025. | Permalink | No comment | Add to del.icio.us The post DTLR’s Connection With HBCUs Represented By Their New Balance 1000 Collaboration appeared first on Sneaker News. The post DTLR’s Connection With HBCUs Represented By Their New Balance 1000 Collaboration appeared first on Sneaker News.

Since 2001, Maryland-based sneaker chain DTLR has been committed to uplifting Historically Black Colleges and Universities through community outreach events. Now, that commitment manifests in the form of a collaboration with New Balance on the 1000 silhouette.

Named the New Balance “1000 Yards” after the term “Yardrunners” — which refers to individuals who have emerged from the campus of HBCUs and gone on to make a significant impact — the sneaker is dedicated to the students and alumni of all 107 HBCUs in the United States. The campaign imagery, set in a locker room, suggests an intentional nod to American football as well. Walter Payton and Jerry Rice — arguably the greatest running back and wide receiver in football history — both attended HBCUs, thus making the connection especially fitting.

As for the sneaker itself, the New Balance 1000 takes on a celebratory, almost regal aesthetic with green leather and gold detailing. The uppermost leather placement comes in black, while white mesh provides contrast one layer down. All told, it’s a design that feels both meaningful and wearable.

The DTLR x New Balance “1000 Yards” releases October 17th in adult ($150), grade school ($105), and preschool ($95) sizing, available in-store and online at DTLR. Return to our Where To Buy section below for purchase links on launch day.