CNCPTS Debuts The New Balance 997 “Montage” In New Commercial

CNCPTS is gearing up to release its first New Balance 997 collaboration in years. The Boston retailer, which had a memorable run of monotone 997s... © Sneaker News, 2025. | Permalink | No comment | Add to del.icio.us The post CNCPTS Debuts The New Balance 997 "Montage" In New Commercial appeared first on Sneaker News. The post CNCPTS Debuts The New Balance 997 “Montage” In New Commercial appeared first on Sneaker News.

CNCPTS is gearing up to release its first New Balance 997 collaboration in years. The Boston retailer, which had a memorable run of monotone 997s in the mid-2010s, is preparing to launch a new style dubbed the “Montage” in the near future. After early leaked photos briefly made rounds before being scrubbed from the internet, the shop has now come out with an official commercial.

The spot stars social media personalities @jayguapo65 and @jayyburt1 in a back-and-forth over borrowed clothes, capped by the line, “the only thing fire is the shoes.” Sharp-eyed viewers will notice a cameo from the beloved New Balance 997 “Rosé” from 2014. CNCPTS has a strong body of work on the New Balance 997, led by standouts like the “Rosé,” “Luxury Goods,” and the “New York” aka “Mint” from the 2016 rivalry pack (which also included a Boston-themed 998).

View this post on Instagram

Rather than rehash its past icons, the “Montage” deliberately breaks from CNCPTS’ tonal playbook and leans into the creative tension of the mid 2010s. A pre-distressed midsole and exposed foam tongue set the tone, paired with a black scribbled forefoot accent and red “CNCPTS” mark on the backtab. The rest of the build brings together a perforated grey suede toe box, black tongue and heel, semi-translucent N logos, and yellow and pink accents near the forefoot and rear, respectively.

We’ll have more pics of the CNCPTS x New Balance 997 “Montage” available shortly along with release info. Stay tuned.

The post CNCPTS Debuts The New Balance 997 "Montage" In New Commercial appeared first on Sneaker News.

The post CNCPTS Debuts The New Balance 997 “Montage” In New Commercial appeared first on Sneaker News.