TSB Podcast EP.324 – What makes a collaboration AUTHENTIC?

In this episode of TSB, Caesar, Geeno, Guru, and of course, JumpmanBostic are in the Basement of the Js.

We unintentionally end up playing “Never I Have I Ever….” with JumpmanBostic. You’d be surprised by the things he’s never done.

We discuss how Adidas moves forward without Kanye.

What makes a collaboration “authentic” and does the marketplace care?

What went wrong between Beyoncé, Ivy Park, and Adidas?

We talk about how people get jobs at sneaker brands while not really being into sneakers themselves.

Tim Grover makes the dumbest argument ever in the LeBron vs. MJ debate

And finally, Caesar and Guru go back and forth over Caesar holding sneaker collaborators to higher standard than sneaker designers.

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