The Jordan Luka .77 Inks A “Love Letter”

With assists from Woj and Boban Marjanović, Luka Dončić and Jordan Brand have officially unveiled the Jordan Luka 5, further accelerating the growth of Luka’s... © Sneaker News, 2025. | Permalink | No comment | Add to del.icio.us The post The Jordan Luka .77 Inks A "Love Letter" appeared first on Sneaker News. The post The Jordan Luka .77 Inks A “Love Letter” appeared first on Sneaker News.

With assists from Woj and Boban Marjanović, Luka Dončić and Jordan Brand have officially unveiled the Jordan Luka 5, further accelerating the growth of Luka’s signature line with the Slovenian star’s second numbered model to debut within the last twelve months alone. Alongside it, the outdoor-leaning Jordan Luka .77 takedown model, which debuted with the Luka 4, continues to roll out in new colorways.

Here we have the Jordan Luka .77 “Love Letter,” featuring Washed Teal mesh along the sides and a softer Barely Green color across the tongue and toe box. Oversized Jordan text dominates the medial side in Chile Red, with matching red accents appearing on the Jumpman logos and Air Zoom branding underfoot.

Despite the romantic-sounding nickname, the “Love Letter” Luka .77 isn’t connected to Valentine’s Day. Instead, pairs are slated to release on January 8th, 2026, with a retail price set at $105 USD.