The Jordan Luka 5 Debuts January 2026
Jordan Brand is introducing Luka Dončić’s next signature model with a campaign that reframes his on-court reputation. Titled “Bad Luka! Nice Shoes,” the rollout leans into Dončić’s competitive edge while separating it from his footwear. The message is clear early: the Luka 5 is the one thing nobody argues with. The campaign builds on the […] The post The Jordan Luka 5 Debuts January 2026 appeared first on Sneaker Bar Detroit.
Jordan Brand is introducing Luka Dončić’s next signature model with a campaign that reframes his on-court reputation. Titled “Bad Luka! Nice Shoes,” the rollout leans into Dončić’s competitive edge while separating it from his footwear. The message is clear early: the Luka 5 is the one thing nobody argues with. The campaign builds on the […]
The post The Jordan Luka 5 Debuts January 2026 appeared first on Sneaker Bar Detroit.
