PUMA Deviate Pure Nitro Arrives in “White/Red”

The PUMA Deviate Pure Nitro is a new plateless daily trainer that drops the carbon PWRPLATE from the original Deviate Nitro and lets the brand’s NITROFOAM cushioning carry the ride on its own. This first colorway lands in a clean PUMA White base with Ultra Red accents, giving the lightweight runner a race-day look without the rigid plate underfoot.

The Deviate line has been one of PUMA’s anchors in the performance running space, built around a propulsive foam-and-plate setup aimed at tempo days and longer efforts. The “Pure” version rethinks that formula for runners who want the energy return of NITROFOAM without the aggressive snap of a plate. At 220 grams, it comes in roughly 30 grams lighter than its plated sibling, so the weight savings are real rather than cosmetic. PUMA positions it as a softer, more forgiving everyday option that still has enough pop for faster mileage.

The PUMA Deviate Pure Nitro “White/Red” Design

An engineered mesh upper handles the build in a mostly white tone, with subtle grey shading through the midfoot and a translucent overlay near the heel for structure. A black Formstrip cuts across the lateral panel with a jagged, lightning-style tail, and a small black PUMA cat sits just behind it. The tongue carries “deviate” branding, while a reflective silver cat marks the heel counter. A padded tongue and plush collar round out the comfort details, and the white NITROFOAM midsole is stamped with “NITRO” along the heel.

The Ultra Red pop shows up where it counts. A bright coral-red wedge sculpts the heel of the plateless NITROFOAM running shoe, and the full PUMAGRIP outsole flips entirely red with a white spine running down the center. That contrast against the white upper is what gives the otherwise understated trainer its sharp, race-ready edge.

When Does the PUMA Deviate Pure Nitro Release?

The PUMA Deviate Pure Nitro “White/Red” is set to release on June 4, 2026, for $150. It will be available in unisex sizing at puma.com and at select running retailers. Both the price and the June date put it right in line with PUMA’s other daily NITROFOAM trainers, and you can track the drop alongside everything else on our sneaker release calendar.

PUMA Deviate Pure Nitro “White/Red”
Color: PUMA White / Ultra Red / PUMA Silver
Style Code: 313904-06
Release Date: June 4, 2026
Price: $150

What Makes the Deviate Pure Nitro Different?

The headline change is the missing plate. The standard Deviate Nitro runs a PWRPLATE through the foam for a propulsive, snappy toe-off, while the Deviate Pure Nitro removes it so the NITROFOAM can flex and compress freely. The result is a softer, more cushioned feel that suits recovery runs and easy mileage, with enough rebound left over for the occasional tempo push. PUMA frames the goal as making speed more accessible, and the lighter 220-gram build supports that pitch. For runners who found plated trainers too firm, this is the more forgiving entry point into the Deviate family, and the kind of versatile daily shoe JustFreshKicks tends to flag for everyday rotations.

Frequently Asked Questions

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Images via PUMA.

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