Procell NYC’s Couch-Inspired Take on the Nike Total 90 III
Procell has been one of NYC’s premier vintage stores since its opening in 2012. This week, they have reignited their partnership with Nike to craft a special “Heirloom” edition of the Total 90 III. Procell’s status as one of New York City’s go-to vintage stores is nearly unmatched. Named for its founder, Brian Procell, the […] The post Procell NYC’s Couch-Inspired Take on the Nike Total 90 III appeared first on JustFreshKicks.

Procell has been one of NYC’s premier vintage stores since its opening in 2012. This week, they have reignited their partnership with Nike to craft a special “Heirloom” edition of the Total 90 III.
Procell’s status as one of New York City’s go-to vintage stores is nearly unmatched. Named for its founder, Brian Procell, the store first opened its doors in 2012, an evolution of the his first dive into retail which began in 2006. Procell has garnered quite a reputation for its well-curated selection, and paired with their lack of an online store makes the Bowery storefront a destination for shoppers from around the world. Procell is often a go-to source for vintage references for big name brands, as well as celebrities. Visits from and pieces sourced for their high-profile clientele are documented on the store’s Instagram page.
In 2019, Nike turned to Procell to give the store their own sneaker release, the “Wildcard” pack. The release paired the Air Force 1 and Blazer Low in an alabaster-tinted palette. This week, Procell has announced their second project with the Swoosh; an “Heirloom” edition Total 90 III. Pulled from Nike’s soccer archives and refitted for modern day street style, this special release of the T90 takes inspiration from plastic-wrapped couches. The show is outfitted in a bouclé patterned textile for the upper, cast in shades of burnt orange, green, and tan. This is covered by a thin clear plastic layer, with glossy brown leather accents to complete the look. Procell announced the project via a vintage Nike print ad with a phone number attached, which gave us the May 16 release date when called.
PROCELL X NIKE TOTAL 90 III “HEIRLOOM” RELEASE INFORMATION
The second collaboration from NYC vintage store Procell and Nike is set to release this weekend, on May 16th, 2026. The new release features the retro Total 90 III sneaker, doing its best to imitate a plastic-wrapped couch with a bouclé pattern wrapped safely underneath the outer shell. Pairs will be available exclusively at Procell through an in-store release, though no further details are available.
Procell x Nike Total 90 III
Color: Heirloom
Style Code: IQ5794-237
Release Date: May 16th, 2026
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Words by Ben Serleth
The post Procell NYC’s Couch-Inspired Take on the Nike Total 90 III appeared first on JustFreshKicks.




