Burna Boy Brings His Inner Circle Into the Spotlight For Latest On Campaign
As Burna Boy embarks on his European takeover, On has teamed up with the Grammy Award-winning artist for a new footwear collection, reimagining the Swiss sportswear label’s staple silhouettes.To mark the limited-edition drop, Burna Boy brings his inner circle to the forefront of the accompanying campaign, “No Giant Stands Alone.”With imagery shot by London-based photographer Ronan McKenzie and behind-the-scenes doc-style video by Bafic, the visuals get the Afrobeats artist alongside the people who have helped shape his career. Featuring his sister, Ronami and his mother, Bose - both part of his management team - as well as his dancers, vocalist and his band The Outsiders, the campaign serves as an intimate look at life behind the stage.Reworking two of On’s staple silhouettes: the Cloudmonster and THE ROGER Clubhouse, both sneakers arrive in tonal colorways, with the former in a full-red “Sienna/Sienna” and the latter in a clean “White/Mars” white makeover.The Cloudmonster BB and THE ROGER Clubhouse BB are available to shop now exclusively on the On website and Foot Locker.Click here to view full gallery at Hypebeast
As Burna Boy embarks on his European takeover, On has teamed up with the Grammy Award-winning artist for a new footwear collection, reimagining the Swiss sportswear label’s staple silhouettes.
To mark the limited-edition drop, Burna Boy brings his inner circle to the forefront of the accompanying campaign, “No Giant Stands Alone.”
With imagery shot by London-based photographer Ronan McKenzie and behind-the-scenes doc-style video by Bafic, the visuals get the Afrobeats artist alongside the people who have helped shape his career. Featuring his sister, Ronami and his mother, Bose - both part of his management team - as well as his dancers, vocalist and his band The Outsiders, the campaign serves as an intimate look at life behind the stage.
Reworking two of On’s staple silhouettes: the Cloudmonster and THE ROGER Clubhouse, both sneakers arrive in tonal colorways, with the former in a full-red “Sienna/Sienna” and the latter in a clean “White/Mars” white makeover.
The Cloudmonster BB and THE ROGER Clubhouse BB are available to shop now exclusively on the On website and Foot Locker.
