FEATURE x New Era “Hardwood Classics”

  FEATURE reunites with New Era to introduce the Hardwood Classics collection, celebrating some of the most iconic franchises and unforgettable moments in basketball history through the timeless 9FIFTY A-Frame Curve silhouette.    Inspired by the game's rich heritage, the collection showcases a selection of vintage NBA logos paired with commemorative All-Star Game and NBA Finals patches, paying tribute to the defining eras that helped shape basketball culture. Each cap balances archival inspiration with modern craftsmanship, bringing together classic team identities and collectible detailing in a silhouette built for everyday wear.   To celebrate the release, FEATURE will host a special launch event at our Wynn Las Vegas location on Saturday, July 11th from 6PM-9PM. Guests who purchase a cap during the event will have the opportunity to personalize their hat with a selection of five exclusive heat-transfer patches designed specifically for the launch.   The FEATURE x New Era "Hardwood Classics" collection will be available on Saturday, July 11th at 10AM PST and at select retail locations. Join us at Wynn Las Vegas to customize your cap and celebrate the game's lasting legacy.    

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FEATURE x New Era “Hardwood Classics”

 

FEATURE reunites with New Era to introduce the Hardwood Classics collection, celebrating some of the most iconic franchises and unforgettable moments in basketball history through the timeless 9FIFTY A-Frame Curve silhouette. 

 

Inspired by the game's rich heritage, the collection showcases a selection of vintage NBA logos paired with commemorative All-Star Game and NBA Finals patches, paying tribute to the defining eras that helped shape basketball culture. Each cap balances archival inspiration with modern craftsmanship, bringing together classic team identities and collectible detailing in a silhouette built for everyday wear.

 

To celebrate the release, FEATURE will host a special launch event at our Wynn Las Vegas location on Saturday, July 11th from 6PM-9PM. Guests who purchase a cap during the event will have the opportunity to personalize their hat with a selection of five exclusive heat-transfer patches designed specifically for the launch.

 

The FEATURE x New Era "Hardwood Classics" collection will be available on Saturday, July 11th at 10AM PST and at select retail locations. Join us at Wynn Las Vegas to customize your cap and celebrate the game's lasting legacy.