ASICS And Studio Hagel Made A New Sneaker Out Of Trash

Consumerism vs. conservation is often the elephant in the room regarding sneaker collecting. Even for the more casual consumer, cycling new products in and out... © Sneaker News, 2024. | Permalink | No comment | Add to del.icio.us The post ASICS And Studio Hagel Made A New Sneaker Out Of Trash appeared first on Sneaker News. The post ASICS And Studio Hagel Made A New Sneaker Out Of Trash appeared first on Sneaker News.

Consumerism vs. conservation is often the elephant in the room regarding sneaker collecting. Even for the more casual consumer, cycling new products in and out of your closet can lead to a significant ecological load, something that footwear brands at large have begun to consider with their core product. Enter Studio Hagel, the experimental footwear design studio that’s worked with many of the industry’s biggest names, reuniting with ASICS to tackle that exact issue.

Reportedly in the works for over a year and a half, the two partners unveiled the ASICS Neocurve, built out of materials sourced from discarded past shoes. To achieve this, ASICS teamed up with FastFeetGrinded, an EU company centered on footwear recycling, who was able to separate the various textiles and materials to be reused more efficiently.

Studio Hagel cites the project as “a big experiment and a big step in ASICS’ circularity,” obviously a guiding light given the silhouette’s name and its actual composition, elucidated with the rounded sole unit underfoot. To achieve the design, the collective was given free rein to dig through the Japanese brand’s archival styles. It returned with an updated take on its cross-trainer vertical that has recently gone relatively unexplored.

For the model’s debut, two colorways are on tap: a stealthy combination of black and “Pure Silver” and a chrome counterpart in “Piedmont Grey.” Both have already launched in Europe, with global releases possible down the line. For now, check out official images of the two pairs ahead; we’ll keep the attached “Where To Buy” sections updated with direct links as they crop up on additional channels.