Sky High Goods & On Reframe Farming as the Original Sport
With an official launch slated for November 5, Sky High Goods x On is readying its second collaborative collection, this time introducing the all-new Cloud Low WP SHG, alongside a farmer-focused apparel range. Strengthening their ties after an SS26 debut, the two labels have unveiled the official Farm Strong campaign shot by Jack Davison, a poetic illustration of their shared foundations. On paper, Sky High Goods, the brand powering the food equity initiative Sky High Farm, and activewear label On may not appear to have much in common. The workwear-inspired pieces from Sky High Goods support the Hudson, NY non-profit — a project centered around cultivating a more just food system. On finds its roots across the Atlantic in Switzerland, crafting premium footwear, apparel, and accessories for activities like running, outdoor treks, tennis, and more. However, by “framing farming as the original sport,” their FW26 campaign reveals that the two labels have more in common than meets the eye.“The Farm Strong campaign brings the idea to life by framing farming as the original sport." — Lucy Delacherois-Day, Global Senior Director of Product, OnThat idea extends beyond the visuals and into the actual development of the products. Ahead of the launch, Global Senior Director of Product at On, Lucy Delacherois-Day, explained, “For FW26, we’ve brought the partnership into performance workwear, looking at the physical demands of farming through On’s understanding of movement.” She added that the partners “developed and field-tested with real farmers from Sky High Farm’s community,” ensuring that “everyday utility is central to it.” Sky High Goods o Co-CEO and CMO Daphne Seybold added that farmer feedback heavily shaped the final design choices, allowing them to create a collection that “actively addresses the functional and utilitarian demands of the farmer as they move through their day.”The centerpiece of their FW26 collection is the Cloud Low WP SHG, an easy-to-wear moc-style shoe drawing from the foundation of the Cloud Hi with a waterproof construction and Missiongrip™ outsole technology for stability. Built to withstand wet, uneven farm grounds, the pair arrives in two dark monochromatic colorways, including all-black and Date/Torchwood, so you don’t have to worry about getting them dirty. While being “rooted in the farming context of the collection,” the design also brings their worlds together visually. “The outsole also features Sky High Goods’ strawberry and moon icons, bringing the brand’s visual identity into a functional part of the shoe,” Delacherois-Day revealed."Farming is the original workout." — Daphne Seybold, Co-CEO and CMO, Sky High GoodsThe campaign’s language categorizes the new shoe and collection as “performance farmwear,” an idea rooted in three synergistic pillars, which Seybold named as “the practical needs of the farmer in their day-to-day uniform, On’s innovative Swiss engineering, and Sky High Goods’ embrace of American workwear silhouettes and finishings.” Comprising durable outerwear, relaxed workwear styles, and breathable base layers, the range is built for ease of movement and longevity. Pieces like the vest, pants, and hoodie are built with hefty textiles and utility pockets for a sturdy foundation. Other pieces stand out with a bold Sky High Farm print, including a pair of long johns, a waffle tee, and a balaclava. In case it wasn’t already clear, the ‘Farming’ graphic tee cements the Farm Strong message in writing. Ultimately, the collection is an equal representation of both labels: “On’s identity comes through in the focus on movement, technical construction and performance in use. Sky High Goods brings its connection to farming, its food equity mission and its distinctive visual language,” said Delacherois-Day. Tying their purposes together, Seybold explains farming as “the original workout,” requiring “tremendous strength, coordination, and mental fortitude.” “It asks for the precision of an engineer and the stamina to see you through a day of taxing physical labor. This collection is an acknowledgement of farmers as the ultimate athletes.”Like sharply focused athletes in the zone, Davison’s photographs captured in the British countryside depict farmers in situ through striking compositions, visually illustrating the organization’s goal to empower farmers and advance a more just food system. Every purchase from Sky High Goods furthers that original mission, and each collaboration allows them to reach the broadest possible audience. “Beautifully designed merchandise that leans into partner expertise and scale opens up the aperture for a regular consumer to participate in fundraising and advocacy for this work,” concluded Seybold.The On x Sky High Goods Fall/Winter 2026 collection launches on November 5, 2026, and is available in stores and online at on.com, skyhighfarmgoods.com, and through select retail partners.Click here to view full gallery at Hypebeast
With an official launch slated for November 5, Sky High Goods x On is readying its second collaborative collection, this time introducing the all-new Cloud Low WP SHG, alongside a farmer-focused apparel range. Strengthening their ties after an SS26 debut, the two labels have unveiled the official Farm Strong campaign shot by Jack Davison, a poetic illustration of their shared foundations.
On paper, Sky High Goods, the brand powering the food equity initiative Sky High Farm, and activewear label On may not appear to have much in common. The workwear-inspired pieces from Sky High Goods support the Hudson, NY non-profit — a project centered around cultivating a more just food system. On finds its roots across the Atlantic in Switzerland, crafting premium footwear, apparel, and accessories for activities like running, outdoor treks, tennis, and more. However, by “framing farming as the original sport,” their FW26 campaign reveals that the two labels have more in common than meets the eye.
“The Farm Strong campaign brings the idea to life by framing farming as the original sport." — Lucy Delacherois-Day, Global Senior Director of Product, On
That idea extends beyond the visuals and into the actual development of the products. Ahead of the launch, Global Senior Director of Product at On, Lucy Delacherois-Day, explained, “For FW26, we’ve brought the partnership into performance workwear, looking at the physical demands of farming through On’s understanding of movement.” She added that the partners “developed and field-tested with real farmers from Sky High Farm’s community,” ensuring that “everyday utility is central to it.” Sky High Goods o Co-CEO and CMO Daphne Seybold added that farmer feedback heavily shaped the final design choices, allowing them to create a collection that “actively addresses the functional and utilitarian demands of the farmer as they move through their day.”
The centerpiece of their FW26 collection is the Cloud Low WP SHG, an easy-to-wear moc-style shoe drawing from the foundation of the Cloud Hi with a waterproof construction and Missiongrip™ outsole technology for stability. Built to withstand wet, uneven farm grounds, the pair arrives in two dark monochromatic colorways, including all-black and Date/Torchwood, so you don’t have to worry about getting them dirty. While being “rooted in the farming context of the collection,” the design also brings their worlds together visually. “The outsole also features Sky High Goods’ strawberry and moon icons, bringing the brand’s visual identity into a functional part of the shoe,” Delacherois-Day revealed.
"Farming is the original workout." — Daphne Seybold, Co-CEO and CMO, Sky High Goods
The campaign’s language categorizes the new shoe and collection as “performance farmwear,” an idea rooted in three synergistic pillars, which Seybold named as “the practical needs of the farmer in their day-to-day uniform, On’s innovative Swiss engineering, and Sky High Goods’ embrace of American workwear silhouettes and finishings.” Comprising durable outerwear, relaxed workwear styles, and breathable base layers, the range is built for ease of movement and longevity. Pieces like the vest, pants, and hoodie are built with hefty textiles and utility pockets for a sturdy foundation. Other pieces stand out with a bold Sky High Farm print, including a pair of long johns, a waffle tee, and a balaclava. In case it wasn’t already clear, the ‘Farming’ graphic tee cements the Farm Strong message in writing.
Ultimately, the collection is an equal representation of both labels: “On’s identity comes through in the focus on movement, technical construction and performance in use. Sky High Goods brings its connection to farming, its food equity mission and its distinctive visual language,” said Delacherois-Day. Tying their purposes together, Seybold explains farming as “the original workout,” requiring “tremendous strength, coordination, and mental fortitude.” “It asks for the precision of an engineer and the stamina to see you through a day of taxing physical labor. This collection is an acknowledgement of farmers as the ultimate athletes.”
Like sharply focused athletes in the zone, Davison’s photographs captured in the British countryside depict farmers in situ through striking compositions, visually illustrating the organization’s goal to empower farmers and advance a more just food system. Every purchase from Sky High Goods furthers that original mission, and each collaboration allows them to reach the broadest possible audience. “Beautifully designed merchandise that leans into partner expertise and scale opens up the aperture for a regular consumer to participate in fundraising and advocacy for this work,” concluded Seybold.
The On x Sky High Goods Fall/Winter 2026 collection launches on November 5, 2026, and is available in stores and online at on.com, skyhighfarmgoods.com, and through select retail partners.
