Rich Paul and New Balance Reunite for the ‘Forever Yours’ 550

Super agent Rich Paul first teamed up with New Balance for his take on the 550 back in 2021, and now, the two are reuniting for a new ‘Forever Yours’ edition, coming soon.

Perhaps the strangest collaboration we’ve seen from New Balance in recent years comes from renowned sports agent Rich Paul. The founder of Klutch Sports, one of the most prolific agencies in the world, created a simple and clean iteration of the 550 back in 2021, now, he’s back with a second release. Dubbed ‘Forever Yours’ this pair sticks to a plain aesthetic, casting the shoe in pale lavender leather and suede. Accents are added to the shoe’s piping, branding, and tongue lining in a rich purple shade. The story behind this release is not yet known, though we expect to find out more when the shoes drop sometime later this year.

RICH PAUL X NEW BALANCE 550 ‘FOREVER YOURS’ RELEASE INFORMATION

Rich Paul’s next release with New Balance has not been announced yet, though they are expected to drop sometime later this season. Dressed in pale lavender purple hues, the ‘Forever Yours’ release will likely be available exclusively through Klutch and NB again, with an expected price tag of $140. Check out the early images below for a better look, and stay tuned to JustFreshKicks for more sneaker release news.

Rich Paul x New Balance 550 “Forever Yours”
Release Date: 2023
Price: $140
Color: Lavender/Burgundy-White
Style Code: BB550RR1

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