PUMA and New Era Unveils First-Ever Collaboration

PUMA is joining forces with New Era for their first collaboration featuring two sneaker styles that amalgamate both brands’ core aesthetics and iconic silhouettes.On the sneaker front, the collaboration focuses on two of PUMA’s premium MIJ (Made in Japan) models: the Suede and the SLIPSTREAM. The former retails for ¥25,300 JPY (approximately $180 USD), while the latter has a price point of ¥30,800 JPY (approximately $219 USD). Both models are presented in a navy and white color scheme, complete with gold-tone accents that nod to New Era’s hallmarked black and gold visor sticker on its signature 59FIFTY cap.The collaborative collection will be available starting January 1 online and at physical PUMA and New Era stores. View this post on Instagram A post shared by ニューエラ | New Era Japan (@newerajapan)Click here to view full gallery at Hypebeast

PUMA and New Era Unveils First-Ever Collaboration

PUMA is joining forces with New Era for their first collaboration featuring two sneaker styles that amalgamate both brands’ core aesthetics and iconic silhouettes.

On the sneaker front, the collaboration focuses on two of PUMA’s premium MIJ (Made in Japan) models: the Suede and the SLIPSTREAM. The former retails for ¥25,300 JPY (approximately $180 USD), while the latter has a price point of ¥30,800 JPY (approximately $219 USD). Both models are presented in a navy and white color scheme, complete with gold-tone accents that nod to New Era’s hallmarked black and gold visor sticker on its signature 59FIFTY cap.

The collaborative collection will be available starting January 1 online and at physical PUMA and New Era stores.

Click here to view full gallery at Hypebeast