Nikola Jokić Leaves Nike For Chinese Sportswear Brand 361°
Denver Nuggets’ star, Nikola Jokic, has recently made a significant footwear switch. He bid farewell to Nike and secured a multi-year signature shoe partnership with the Chinese brand, 361. This move aligns him with teammate Aaron Gordon, who already boasts a signature deal with the same brand. According to NBA footwear insider Nick DePaula, Jokic’s […] The post Nikola Jokić Leaves Nike For Chinese Sportswear Brand 361° appeared first on Sneaker Bar Detroit.
Denver Nuggets’ star, Nikola Jokic, has recently made a significant footwear switch. He bid farewell to Nike and secured a multi-year signature shoe partnership with the Chinese brand, 361. This move aligns him with teammate Aaron Gordon, who already boasts a signature deal with the same brand.
According to NBA footwear insider Nick DePaula, Jokic’s new deal positions him as a prominent global ambassador for 361. This marks a departure from his association with Nike, showcasing a strategic alignment with Gordon, who is currently on his fourth edition of 361 signature shoes.
Jokic’s transition to 361 follows the trend set by other basketball luminaries such as Stephen Curry, James Harden, Joel Embiid, and Kyrie Irving, opting for alternative paths outside the Nike umbrella.
361 Degrees, a two-decades-old Chinese sports brand, has a robust retail presence with almost 6,000 stores in China and an additional 3,000 worldwide outlets. This signals the brand’s global appeal and market reach.
During his debut in 361 footwear, Jokic sported the 361 Big3 Future High in a game against the Toronto Raptors, securing a 113-104 victory. This particular model represents a high-cut iteration of the brand’s existing Future model.
In essence, Jokic’s move to 361 marks a significant step in his career, aligning with a brand that has a growing global footprint. As he steps onto the court in his 361 signature shoes, the partnership with 361 promises to be a game-changer for the Denver Nuggets’ star center.
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The post Nikola Jokić Leaves Nike For Chinese Sportswear Brand 361° appeared first on Sneaker Bar Detroit.
