Nike Went All Out For The LeBron 23 “Chosen” Packaging

Yes, LeBron James pulled a LeFake for the ages with a hyped-up “second Decision,” revealed to be marketing for his Hennessy partnership rather than a... © Sneaker News, 2025. | Permalink | No comment | Add to del.icio.us The post Nike Went All Out For The LeBron 23 “Chosen” Packaging appeared first on Sneaker News. The post Nike Went All Out For The LeBron 23 “Chosen” Packaging appeared first on Sneaker News.

Yes, LeBron James pulled a LeFake for the ages with a hyped-up “second Decision,” revealed to be marketing for his Hennessy partnership rather than a retirement announcement. However, as the final chapters of his all-time NBA career transpire, there’s an additional shine and profundity to each passing season — something that Nike has trumpeted as the LeBron 23 has started to hit the market.

The King’s litany of defining accomplishments will inspire all of the chapters for his latest signature, having already checked off becoming the all-time scorer and earning his first two championships with the Miami Heat. While you won’t find it on his Basketball Reference page, sharing the court with his son, Bronny James, is no doubt an all-time sentimental moment — and one that speaks to his unbelievable legacy. It now lights the Nike LeBron 23 “The Chosen One and the One Who Chose” (more pithily referred to as the Nike LeBron 23 “Chosen”), a mismatched edition with metallic purple and gold colorways.

It’s now common knowledge that the Crown motif James has utilized throughout his footwear career gains further importance for his twenty-third, providing the underfoot cradle, but the packaging for this pair takes that concept and runs with it. Almost like a nesting doll, a sleek black shoebox then reveals a gilded carrying case, itself opening to reveal a massive crown-shaped double box. Inside that final layer is where you’ll find the actual shoes themselves, with a special edition dust bag included for a final layer.

Safe to say, Nike spared no detail in ensuring the end consumer feels the weight behind this pair’s narrative. The Nike LeBron 23 drops on October 23rd in adult and GS sizing ($210/$165).