NewJeans Stars in New Nike Air Max Campaign
After dropping their League of Legends World Championship anthem "GODS," K-pop supergroup NewJeans have become the latest faces for Nike. Fueling fanfare, the group — consisting of Minji, Hanni, Danielle, Haerin and Hyein — appears in a Nike Korea Air Max video to help promote the famous sneaker line, known for its cushioned, pressurized midsoles.Nike Seoul shared the visual to Instagram on Thursday, revealing a video of the girl group running through the halls of an empty school. Each NewJeans member wears all white, with a multi-toned Nike Air Max silhouette on foot, as they're chased by a deer inside the building. It's unclear whether there's a NewJeans x Nike collaboration brewing, or if this is simply a clever advertising tactic for the sportswear brand, which captioned the post, "#Airmax," alongside several emojis. View this post on Instagram A post shared by Nike Seoul (@nikeseoul)NewJeans previously starred in a campaign for Nike Air Max in March of this year, landing on the Nike Seoul Instagram account in a number of fisheye-lensed shots and another high-octane video. At the time, the K-pop singers styled their shoes with garments from standout South Korean brands, including KANGHYUK, FFFPOSTALSERVICE and more.See NewJeans latest campaign for Nike Korea Air Max on Instagram above.Click here to view full gallery at Hypebeast
After dropping their League of Legends World Championship anthem "GODS," K-pop supergroup NewJeans have become the latest faces for Nike. Fueling fanfare, the group — consisting of Minji, Hanni, Danielle, Haerin and Hyein — appears in a Nike Korea Air Max video to help promote the famous sneaker line, known for its cushioned, pressurized midsoles.
Nike Seoul shared the visual to Instagram on Thursday, revealing a video of the girl group running through the halls of an empty school. Each NewJeans member wears all white, with a multi-toned Nike Air Max silhouette on foot, as they're chased by a deer inside the building. It's unclear whether there's a NewJeans x Nike collaboration brewing, or if this is simply a clever advertising tactic for the sportswear brand, which captioned the post, "#Airmax," alongside several emojis.
NewJeans previously starred in a campaign for Nike Air Max in March of this year, landing on the Nike Seoul Instagram account in a number of fisheye-lensed shots and another high-octane video. At the time, the K-pop singers styled their shoes with garments from standout South Korean brands, including KANGHYUK, FFFPOSTALSERVICE and more.
See NewJeans latest campaign for Nike Korea Air Max on Instagram above.
Click here to view full gallery at Hypebeast
