New at FEATURE: Nike x NOCTA

Adding to FEATURE’s selection of premium designers and brands, Nike x Drake’s collaboration venture, NOCTA, is an elevated athleisure collection that is ideal for everyday comfort. A sub-label of Nike, NOCTA is a brand that focuses on everyday essentials that are comfortable and functional. Designed in collaboration with Drake, the partnership with Nike and Drake is an addition to their lineup of working with athletes like Michael Jordan and rappers like Travis Scott to create sportswear and everyday attire. In an era of collaborations like Kanye West’s with Adidas, the central ethos and craftsmanship dedicated to garments and sneakers are applied to the design aspects of the collaborator.   NOCTA is made with the central idea of a ‘nocturnal creative’ which the name stems from. Made to be worn to travel, create, and live in, the lineup of T-shirts, hoodies, and a selection of sneakers is crafted in a small variety of colorways for easy wear and matching. The Swoosh is placed on the Fleece Sweatpants, Fleece Hoodie, and Tees for simple essentials with a minimalist screen-printed graphic, crafted from tech fleece. The NRG Cs Track Jacket arrives in a simple silhouette and is made with a high-quality material.   Other Nike x NOCTA releases have included a selection of sneakers, such as the NOCTA x Nike Air Force 1 Low ‘Certified Lover Boy’ for his ‘Love You Forever’ campaign ahead of Drake’s album, the NOCTA x Nike Hot Step Air Terra in ‘Black University Gold’ and ‘Distant Regards’ collection, NOCTA x Nike Air Zoom Drive in Black/White, Nike NOCTA Glide. Other popular styles include the Puffer Jacket, Swim Fins, and the Cardinal Stock collection.   Launching for the first time at FEATURE, NOCTA’s select variety of apparel is available online and in-store. Shop here.