Joe Freshgoods Teases New Balance 650 Collaboration

Joe Freshgoods and New Balance’s partnership, which began during the 2020 NBA All-Star Weekend, has consistently produced clothing and footwear lines. The recent launch of the New Balance 610 “Beneath the Surface” collection earlier this year has now led to their upcoming project: the 650 collaboration.

A glimpse of the new endeavor emerged through Joe Freshgoods’ recent “Across Town” capsule campaign. This campaign showcased JFG’s official Cubs and White Sox shorts for Mitchell & Ness, alongside New Era’s 5950 fitted hats. In a campaign photo, a model casually wears the subtle sneakers, showcasing one of JFG’s simplest New Balance creations. The shoes mainly sport a Sail-based color, with Grey accents on logos, suede heel panels, lower heel molds, and soles. JFG branding replaces the usual “650” insignia on the forefoot, also appearing on the tongue labels.

While there isn’t a confirmed release date yet, fans can expect an announcement from Joe Freshgoods and New Balance soon. Stay tuned for more exciting updates regarding this collaboration.

In essence, Joe Freshgoods and New Balance have nurtured a strong creative partnership since their initial teamwork in 2020. The discreet unveiling of the 650 collection within the “Across Town” capsule campaign showcased their evolving collaboration. Characterized by its simple design and neutral hues, the collection captures Joe Freshgoods’ distinctive style. Although an official launch date remains pending, followers can anticipate forthcoming news from both collaborators.

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