First Look: Rich Paul x New Balance 550 “Forever Yours”

Rich Paul, an esteemed American sports agent and the visionary behind Klutch Sports Group, holds a prominent position in the realm of athlete representation. With a remarkable association and a deep-rooted bond as both a friend and agent to the renowned NBA icon LeBron James, Paul has carved a name for himself as one of the industry’s most influential figures. His remarkable expertise and extensive network have elevated him to the status of a powerhouse agent in the world of sports.

Back in 2021, Paul and New Balance released a collaborative 550 celebrating his sportswear brand, Klutch Athletics. The latest design, the Rich Paul x New Balance 550 “Forever Yours,” is a new design that breathes new life into the timeless silhouette.

The Rich Paul x New Balance 550 “Forever Yours” boasts a meticulous construction utilizing a combination of high-quality materials such as mesh, leather, and suede. Its foundation showcases an elegant Greyish/Lavender hue, complemented by striking Burgundy accents that add depth and contrast. Notably, the shoe features distinctive Rich Paul branding, prominently displayed on the tongues labels, heels, and insoles, showcasing a captivating rose graphic.

In addition to its appealing design, the shoe offers exceptional comfort and durability, thanks to its well-crafted two-tone rubber sole. Furthermore, the shoe is accompanied by an extra set of laces, thoughtfully packaged in a special box adorned with the phrase “Forever Yours” on the inside.

Grab a better look below, and expect the Rich Paul x New Balance 550 “Forever Yours” to release in the coming months at select New Balance retailers and NewBalance.com. Stay tuned for updates.

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Photos: uptodate.tokyo

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