First Look at the Nike Air Force 1 '01 "Harajuku"
SummaryNike and atmos have unveiled the Air Force 1 '01 Harajuku custom in celebration of atmosconThe shoe features laser-etched street map detailing of Harajuku across the toe and heel on an all-white leather upperThe pair will be featured at the Nike booth during atmoscon in Tokyo with wider release details unconfirmedNike and Tokyo boutique atmos have revealed the Nike Air Force 1 '01 "Harajuku", marking a celebratory custom project for atmoscon. First shared by creative director Hirofumi Kojima, the limited pair arrives ten years after the retailer debuted a 50-pair pack at its inaugural 2016 convention.Constructed atop the reintroduced '01 silhouette—a vintage shape previously tapped for recent collaborative projects with Nigo and Steven Victor—the shoe is covered in intricate laser-etched cartography tracing the streets of Tokyo's Harajuku neighborhood. The etched map wraps across the white leather toe and heel overlays while leaving broad sections of clean leather exposed. The Swooshes, eyelets, lacing, and sole unit retain an undisturbed "Triple White" aesthetic.The design directly references the brand's origins, shifting from the 2016 atmoscon edition that featured "TYO" and "NYC" block lettering nodding to the retailer's former bicoastal footprint. For this installment, atmos opts for topological etching to ground the shoe squarely in its home neighborhood.The Nike Air Force 1 '01 "Harajuku" will be featured at the Nike booth during atmoscon in Tokyo this weekend with opportunities to win a pair, while a wider public release date remains unannounced.Set your reminders and get ahead of what’s dropping next on Hypebeast Drops.Click here to view full gallery at Hypebeast
Summary
Nike and atmos have unveiled the Air Force 1 '01 Harajuku custom in celebration of atmosconThe shoe features laser-etched street map detailing of Harajuku across the toe and heel on an all-white leather upperThe pair will be featured at the Nike booth during atmoscon in Tokyo with wider release details unconfirmed
Nike and Tokyo boutique atmos have revealed the Nike Air Force 1 '01 "Harajuku", marking a celebratory custom project for atmoscon. First shared by creative director Hirofumi Kojima, the limited pair arrives ten years after the retailer debuted a 50-pair pack at its inaugural 2016 convention.
Constructed atop the reintroduced '01 silhouette—a vintage shape previously tapped for recent collaborative projects with Nigo and Steven Victor—the shoe is covered in intricate laser-etched cartography tracing the streets of Tokyo's Harajuku neighborhood. The etched map wraps across the white leather toe and heel overlays while leaving broad sections of clean leather exposed. The Swooshes, eyelets, lacing, and sole unit retain an undisturbed "Triple White" aesthetic.
The design directly references the brand's origins, shifting from the 2016 atmoscon edition that featured "TYO" and "NYC" block lettering nodding to the retailer's former bicoastal footprint. For this installment, atmos opts for topological etching to ground the shoe squarely in its home neighborhood.
The Nike Air Force 1 '01 "Harajuku" will be featured at the Nike booth during atmoscon in Tokyo this weekend with opportunities to win a pair, while a wider public release date remains unannounced.
Set your reminders and get ahead of what’s dropping next on Hypebeast Drops.
