First Look at the J Balvin x Air Jordan 3 "Rio"

While J Balvin being spotted playing a game of outdoor basketball in New York City with Jimmy Butler might already be enough to be a head turner, it was his footwear that caught the attention of onlookers. Unveiling his fourth Jordan Brand collaboration, the Air Jordan 3 appears in a never-before-seen colorway named "Rio." The Colombian singer's first partnership with the brand was in December 2020, introducing the Air Jordan 1 "Colores Y Vibras" followed by the Air Jordan 2 in 2022 and in 2023, the Air Jordan 3 "Medellín Sunset."Now, set to arrive next year, the "Rio" colorway is named after his son, who was born in June 2021. The upcoming shoe is a sleek, black iteration of the popular mode, arriving in a black, solar flare and total crimson abyss color scheme. The base of the shoe is covered in an all-black leather base featuring grey elephant print overlays on the toe and heels. Additional details include the mult-color gradient midsole, translucent heel tabs featuring J Balvin's logo and other unique elements to connect the silhouette to his son Rio.Look out for the J Balvin x Air Jordan 3 "Rio" arriving in Summer 2024 at select retailers and online at Nike for $250 USD. View this post on InstagramA post shared by Hypebeast Latinoamérica (@hypebeastlatam)In other footwear news, the Nike Air Max 97 gets dressed in "Olive" hues.Click here to view full gallery at Hypebeast