'47 vs. New Era: Choosing the Right Cap for Your Style

Choosing the right hat can feel like a big decision—especially when it’s between two iconic brands like ‘47 and New Era. Whether you’re repping your favorite team, rounding out a polished look, or just keeping it casual, these brands deliver quality and style in spades. At FEATURE, we stock both with pride, so we’re here to break down the differences in fit, history, and standout models without picking favorites. Plus, we’ll spotlight some of our exclusive drops to spark your inspiration. A brand’s history can reveal a great deal about its vibe, and both '47 and New Era have stories worth knowing. Here’s the scoop on what makes each one tick.   New Era: The Pro’s Gold Standard Since 1920, New Era has been crafting caps in Buffalo, New York, starting with classic styles before gaining popularity with baseball hats. By 1993, they became the official on-field cap supplier for the MLB, and today, they’re the go-to for pros across the NFL, NBA, and NHL. Their focus? Structured designs, flat brims, and performance fabrics that bring game-day energy. If you’re all about that authentic, pro-level look, New Era’s century-long legacy has you covered.     ‘47: Fan-First Comfort Born in 1947 near Boston’s Fenway Park, ‘47 (previously 47 Brand) started with twin brothers Henry and Arthur D’Angelo selling sports gear to passionate fans. Their caps channel that vintage, lived-in feel with soft fabrics and relaxed shapes, making them a favorite for those who want comfort and nostalgia. If you’re looking for a cap that feels like an old friend from day one, ‘47’s fan-focused heritage is hard to beat. Both brands bring serious credibility, and at FEATURE, we’re thrilled to offer a curated selection of their finest work.     Fit Breakdown New Era Fit: Known for its structured designs, New Era caps, like the 59FIFTY, often feature a high-profile crown that maintains its shape with a fitted look.  ‘47 Fit: These caps lean into relaxed, unstructured comfort. Take the Clean Up—it’s soft, adjustable, and garment-washed for that broken-in feel right out of the box.   Star Models: The Caps You Need to Know Both brands have iconic lineups that cater to different tastes. Let’s check out the heavy hitters.   New Era’s Standouts 59FIFTY: The fitted cap of choice for MLB players, with a flat brim and six-panel build. It’s a go-to for authentic sport style.  9FIFTY Snapback: Adjustable with a high crown and flat brim—perfect for those who want flexibility with a bold edge. 9FORTY: A curved-brim adjustable cap that’s understated and easy to pair with any outfit.     47 Brand’s Favorites Clean Up: Soft, adjustable, and vintage-inspired with a garment-washed finish. It’s your everyday cap with a nostalgic twist. Hitch: A five-panel structured cap with a flat brim and adjustable closure. It brings a modern edge while keeping things versatile. MVP: A mid-profile structured cap with a curved brim, blending polish with 47’s comfort.     FEATURE Exclusives At FEATURE, exclusives are our way of blending culture, design, and community into pieces you won’t find anywhere else. From headwear with custom embroidery inspired by Las Vegas to unique patches and pins, each drop is crafted to stand out. Limited in quantity but big on impact, these releases are made to elevate any collection.   New Era Exclusives:  - FEATURE x New Era ‘LV’ Bones 9FIFTY  - FEATURE x New Era Vegas Golden Knights 59FIFTY - FEATURE x New Era Exclusive MLB Headwear     ‘47 Exclusives: - FEATURE x ‘47 Los Angeles Dodgers - FEATURE x ‘47 Vegas Golden Knights - FEATURE x '47 San Diego Padres   So, which cap’s calling your name? New Era brings structured, pro-inspired style for when you want to look sharp. ‘47 offers relaxed, nostalgic comfort for everyday wear. The best part? You don’t have to choose just one—many of our customers mix both brands for a versatile collection. Ready to find your match? Browse FEATURE’s full range of ‘47 and New Era caps online or at our store locations.