The Nike Air Max 97 Futura Takes on Spring With “Platinum Violet”

Nike's Air Max 97 Futura gets a spring refresh with the new "Platinum Violet" colorway, showcasing the brand's continuous innovation in sneaker design. This reimagined version elevates the classic with a heightened midsole and additional padding around the Air unit, offering a bold twist on the iconic silhouette. The shoe's distinguishing wavy lines now play a structural role, complemented by modern updates like an extra pull tab and pronounced eye stays, marrying Nike's heritage with futuristic experimentation.The serene "Platinum Violet" dominates the shoe's upper, seamlessly paired with a translucent gum sole and a midsole Air unit of the same hue for a cohesive and stylish look. Crafted from a mix of leather, textile and suede, the sneaker is designed for those who value both aesthetics and functionality, promising a comfortable fit without compromising on style.Expected to hit shelves in the coming weeks, the Nike Air Max 97 Futura "Platinum Violet" will be available for $180 USD at Nike and selected retailers. This latest offering from Nike nods to the past with its water droplet-inspired design, marking another vibrant chapter in the Air Max 97's storied legacy.Click here to view full gallery at Hypebeast