Nike Unveils The LeBron NXXT Gen by Juju Watkins “Silver Lining”
Nike is formally bringing JuJu Watkins deeper into its basketball ecosystem with the unveiling of the LeBron NXXT Gen by JuJu “Silver Lining” colorway. The release signals how drastically NIL has reshaped Nike’s approach to young talent, allowing the brand to invest in elite players well before they reach the pros. Watkins, already one of […] The post Nike Unveils The LeBron NXXT Gen by Juju Watkins “Silver Lining” appeared first on Sneaker Bar Detroit.
Nike is formally bringing JuJu Watkins deeper into its basketball ecosystem with the unveiling of the LeBron NXXT Gen by JuJu “Silver Lining” colorway. The release signals how drastically NIL has reshaped Nike’s approach to young talent, allowing the brand to invest in elite players well before they reach the pros. Watkins, already one of […]
The post Nike Unveils The LeBron NXXT Gen by Juju Watkins “Silver Lining” appeared first on Sneaker Bar Detroit.
