Nike Atelier Taps Team France's Désiré Doué For a Limited-Edition Sneaker
SummaryFrench footballer Désiré Doué has teamed up with Nike to release a limited-edition NIKE ATELIER sneaker, which combines a '90s Nike Mercurial-inspired black leather upper with a Pegasus-style midsole featuring vibrant blue Air cushioning.The off-field shoe will be available at select retailers this summer, with an exclusive in-store pre-order starting July 8 at Dover Street Market Paris.While French football player Désiré Doué and Nike teased a NIKE ATELIER collab back in June, the partners are officially kicking off the rollout with a sleek leather sneaker.This discreet black silhouette borrows its upper design of the 90s-born Nike Mercurial, an iconic model in global football, inspired by Brazilian football legend Ronaldo Fenomeno. Combined with a Pegasus-style midsole featuring visible cushioning, Doué's limited edition sneaker gives the field boot an off-field look. For contrast, Nike's proprietary Air cushioning appears in a vibrant blue, while a foldover-style tongue is quietly embossed with "NIKE ATELIER." View this post on InstagramA post shared by Nike (@nike) Nike's Chief Design Officer Martin Lotti describes Nike Atelier, which has also produced collabs with tennis champions Jannik Sinner and Maria Sharapova, as "a platform for creating custom designs for select signature athletes at key off-field moments." He also added that "Atelier applies the same athlete-driven mindset and attention to craft that define Nike innovation, extending it into moments where identity, environment and culture play an equally important role."As shown in the original preview shared by Nike, the collaboration also appears to include apparel; however, the brand has not shared details on the wider release. The Désiré Doué x Nike Atelier shoe will be available at select retailers this summer and at Dover Street Market Paris — where customers can exclusively pre-order in-store starting on Wednesday, July 8. Click here to view full gallery at Hypebeast
Summary
French footballer Désiré Doué has teamed up with Nike to release a limited-edition NIKE ATELIER sneaker, which combines a '90s Nike Mercurial-inspired black leather upper with a Pegasus-style midsole featuring vibrant blue Air cushioning.
The off-field shoe will be available at select retailers this summer, with an exclusive in-store pre-order starting July 8 at Dover Street Market Paris.
While French football player Désiré Doué and Nike teased a NIKE ATELIER collab back in June, the partners are officially kicking off the rollout with a sleek leather sneaker.
This discreet black silhouette borrows its upper design of the 90s-born Nike Mercurial, an iconic model in global football, inspired by Brazilian football legend Ronaldo Fenomeno. Combined with a Pegasus-style midsole featuring visible cushioning, Doué's limited edition sneaker gives the field boot an off-field look. For contrast, Nike's proprietary Air cushioning appears in a vibrant blue, while a foldover-style tongue is quietly embossed with "NIKE ATELIER."
Nike's Chief Design Officer Martin Lotti describes Nike Atelier, which has also produced collabs with tennis champions Jannik Sinner and Maria Sharapova, as "a platform for creating custom designs for select signature athletes at key off-field moments." He also added that "Atelier applies the same athlete-driven mindset and attention to craft that define Nike innovation, extending it into moments where identity, environment and culture play an equally important role."
As shown in the original preview shared by Nike, the collaboration also appears to include apparel; however, the brand has not shared details on the wider release. The Désiré Doué x Nike Atelier shoe will be available at select retailers this summer and at Dover Street Market Paris — where customers can exclusively pre-order in-store starting on Wednesday, July 8.
Click here to view full gallery at Hypebeast
