Just Dropped: PUMA CELL GEO 1
PUMA continues to push its design language forward with the release of the CELL GEO 1, a silhouette that revisits one of the brand’s most recognizable technologies through a modern lens. Rooted in the innovation of the ’90s, the CELL GEO 1 takes familiar DNA and reshapes it into something sculptural, intentional, and built to stand out. Originally introduced as a performance-driven running technology, CELL became known for its distinctive cushioning and unmistakable visual identity. The CELL GEO 1 builds on that foundation, evolving the concept beyond function alone. At the heel, a ridged, architectural CELL structure becomes the focal point—bold, geometric, and immediately eye-catching. This sculpted heel design gives the shoe its sharp profile while reinforcing the legacy that made CELL iconic in the first place Beyond the heel, the CELL GEO 1 balances texture and structure through a layered construction and chunky proportions. Premium materials are paired with technical elements to create depth throughout the upper, blending ’90s tech energy with a refined, contemporary feel. It’s a silhouette that feels forward-thinking without losing its connection to PUMA’s archive—designed to look just as strong on the street as it does as a statement piece. The CELL GEO 1 represents more than a new model—it signals a new direction for CELL altogether. By merging heritage technology with modern design sensibilities, PUMA delivers a sneaker that feels fresh, confident, and unmistakably bold. Explore the latest evolution of CELL now, available at FEATURE.
PUMA continues to push its design language forward with the release of the CELL GEO 1, a silhouette that revisits one of the brand’s most recognizable technologies through a modern lens. Rooted in the innovation of the ’90s, the CELL GEO 1 takes familiar DNA and reshapes it into something sculptural, intentional, and built to stand out.
Originally introduced as a performance-driven running technology, CELL became known for its distinctive cushioning and unmistakable visual identity. The CELL GEO 1 builds on that foundation, evolving the concept beyond function alone. At the heel, a ridged, architectural CELL structure becomes the focal point—bold, geometric, and immediately eye-catching. This sculpted heel design gives the shoe its sharp profile while reinforcing the legacy that made CELL iconic in the first place
Beyond the heel, the CELL GEO 1 balances texture and structure through a layered construction and chunky proportions. Premium materials are paired with technical elements to create depth throughout the upper, blending ’90s tech energy with a refined, contemporary feel. It’s a silhouette that feels forward-thinking without losing its connection to PUMA’s archive—designed to look just as strong on the street as it does as a statement piece.
The CELL GEO 1 represents more than a new model—it signals a new direction for CELL altogether. By merging heritage technology with modern design sensibilities, PUMA delivers a sneaker that feels fresh, confident, and unmistakably bold. Explore the latest evolution of CELL now, available at FEATURE.
