Air Jordan 38 “Fundamental” Releases August 25th

Experience the excitement of UCLA Bruins versus South Carolina Gamecocks during their Sweet 16 matchup, where UCLA guard Kiki Rice, the pioneering NIL athlete who partnered with Jumpman in October, unveiled the highly anticipated Air Jordan 38, Jordan Brand’s latest signature shoe. This on-court debut showcased the “Fundamental” colorway, set to hit stores in Summer 2023.

Inspired by the essence of Jordan Brand, the Air Jordan 38 boasts a striking White, Black, and Siren Red design, paying homage to its iconic legacy. Notably, this basketball shoe is constructed using 20% recycled materials, reflecting a commitment to sustainability. Its innovative X-Plate draws inspiration from the Air Jordan 8‘s straps, ensuring optimal stability, agility, and a low profile for athletes. Meanwhile, the lightweight and durable engineered embroidery in the upper provides exceptional foot protection.

Unparalleled comfort awaits with the combination of a full-length Cushlon 3.0 wedge and a full-length Zoom strobel in the Air Jordan 38. This dynamic duo delivers exceptional responsiveness and cushioning. The Zoom strobel, acting as a launching plate, enhances explosiveness and multidirectional separation for enhanced performance. Furthermore, the herringbone traction, working in synergy with the X-Plate, facilitates rapid movements while offering protective grip.

Don’t miss out on the Air Jordan 38 “Fundamental” release on August 25th, available at select Jordan Brand retailers and Nike.com. With a retail price of $200 USD, this remarkable shoe is a must-have for basketball enthusiasts and sneaker aficionados alike.

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UPDATE 8/18: A release date is set for August 25th.

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